

We came from the walk-in, not the whiteboard.
Pomodoro started because we spent years inside food businesses — behind the pass, at the harvest window, on the market floor before opening — and kept watching remarkable operations go unseen online.
We know that a restaurant's story lives in the hour before service. That a farm's most compelling content is the one unglamorous Tuesday in October when everything comes in at once. That is the difference between agencies that study food and an agency that grew up there.

